Without a doubt, being at the top of search results is key for most companies. The science behind this is called SEO, as Wikipedia defines it, it's the process of affecting the visibility of a website/webpage in a web search engine’s unpaid results.
Beyond the MVP — How to capture value & what can large corps learn from startups?
Can large corps learn how to capture value from the products they launch and not just launch another digital platform / app? Perhaps there is some stuff to learn from startups. Why? Because when they don't do that, startups die.